Milking Halloween
Halloween is just round the corner and it won’t be long before it’s time to take the kids around trick or treating. And well, before you have hundreds of kids knocking at your door looking for sweets and candy. Halloween isn’t such a big thing here in Europe, but here in the Isle of Man we have a corresponding feast called Hop-tu-Naa which is almost equivalent.
Anyway, Tetra Pak have a suggestion for this Halloween. Instead of giving trick or treaters junk and sweets, how about handing them a carton of chocolate milk instead? It’s healthy and good for them, and the packaging is easily recyclable. They’ve put together a website with all the details called Trick or Treat Me, where they talk about the idea and even have a coupon offer for people based in the US can get money off coupons on Hersheys milk (chocolate, strawberry or plain) and Organic Valley cartons of milk.
I must say, it’s an idea I haven’t come across before, but it’s a great showcase of a company thinking laterally about the market it works on and how it can tie it with an upcoming celebration. As they say, it’s a healthy alternative and it doesn’t wreck the environment, so ic you want to do something different this year, check out: Twick or Tweet Me
